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The work · redacted
The same model, three different constraints.
Educational rather than promotional. Each study walks the same spine: the situation, the symptoms, the constraint the 9X read uncovered, the recommendation, the outcome, and the lesson. Details are anonymised; the thinking is real.
Manufacturing
The 42% spend that moved nothing
Revenue flat, marketing spend rising, everyone asking for more leads. The constraint was pricing.
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Healthcare
A full funnel, leaking at week three
Strong acquisition, weak retention. Growth ran to stand still until onboarding was fixed.
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B2B SaaS
One channel, one bad quarter from trouble
Healthy numbers hid a dangerous channel concentration. The fix was diversification, in sequence.
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