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Insights.
Short, practical notes from the practice on where growth actually breaks. Teardowns, frameworks and operator perspectives. If you leave having learnt something useful, the note did its job.
No. 40 · Teardown · Jul 2026
Why "we need more leads" is usually the wrong diagnosis
The pipeline isn't empty. It's leaking three stages later, and nobody is measuring where.
7 min →
No. 39 · Framework · Jun 2026
Why sequence beats strategy
Fixing the right things in the wrong order still costs you a year.
5 min →
No. 38 · Perspective · Jun 2026
Pricing is the fastest lever nobody touches
One structural change to how you package can fund every other move.
6 min →
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